Whether you’re a Director or a Staff Member at a childcare advertising, chasing down missing tuition payments, deciphering illegible handwriting, or fielding uncomfortable conversations about late fees is hard enough. Childcare advertising is a great way to increase awareness of your brand, build trust in the community, and position your childcare organization as an industry leader.
Nurturing Growth: Digital Marketing Essentials for Childcare Businesses
The best child care advertising strategy for your business will depend on your location, budget and local competition. To determine the right marketing budget for your child care business, we recommend speaking with a local marketing expert.
Social Media
Having strong social media channels is essential for child care directors to engage with families, drive traffic and capture leads. We recommend focusing on platforms like Facebook (with Facebook Lead Ads) and Instagram. Facebook and Instagram allow for targeted engagement with parents in your area.
Paid Advertising
Childcare paid ads allow you to target parents in your community who are actively searching for your services. Ads can be optimized each day to better reach your ideal parents and drive conversion. It’s important to note that you will experience a “honeymoon period” with paid ads. This is when you will see a large volume of inquiries, but after a few weeks your ads will level off as the optimizations begin to work.
Newspaper ads are another great way to grow awareness of your child care business. However, it can be difficult to track the results of your newspaper ad. We suggest running a unique promotion, such as a free week offer, that can help attribute your ad results to specific new family referrals.