Auto dealer seo is the process of improving your website and content’s rankings on search engine results pages (SERPs) to increase traffic, online conversions, and sales. Investing in a strong automotive SEO strategy is an effective way to improve your dealership’s web presence and gain more exposure to prospective car buyers.
What is SEO in automotive?
In the digital age, 90% of car buyers start their research online using Google as a means to find information on pricing, comparing models, valuing trade-ins, and selecting dealerships they’ll do business with. That’s why it’s essential to optimize your entire online presence, from your dealer website and social media profiles to online reviews and your Google Business Profile.
A well-rounded automotive SEO strategy includes a thorough audit of your website’s technical elements, such as site speed, page and site load times, content quality, and keyword optimization. This allows us to pinpoint the specific aspects that are hindering your site’s performance and work with you to correct them.
The right automotive SEO approach helps your dealership’s website climb to the top of SERPs, and that can result in a significant boost in visibility. In turn, that can translate into a steady supply of free, highly targeted leads.
Your dealer website should also offer simple ways for visitors to place inquiries, get answers, schedule test drives and more. That’s why a clear call to action should be included throughout your dealership’s website, and on social media as well.
It’s also important to create original content that is relevant and timely to your target audience. This type of content is the key to engaging your customers with meaningful content that converts into a sale.